My Work
In all my work, I aim to blend strategy with creativity, staying responsive to audiences while grounding each idea in research to produce thoughtful and unique deliverables.
Urban South Brewery
January-May 2025
Produced professional, engaging, on-brand content
Brought fresh ideas to the table and consistently delivered on expectations
Utilized the brand’s voice and position to create fun, trend-driven reels that boosted relevance
Created one of the channel’s highest-performing reels in months, earning about 800 more likes than previous five reels
The Shawn M. Donnelley Center
January 2026-Present
The Shawn M. Donnelley Center for Nonprofit Communication is a student-run agency that partners with real clients to deliver strategic communications work.
Develop and implement
Social media audits
PR kits
Content calendars
and more
My role
Creative Lead
Oversee the development and execution of all deliverables
New Orleans Entrepreneur Week (NOEW)
From this social media audit, we identified that New Orleans Entrepreneur Week was not effectively reaching its intended audience on Facebook. Using these insights, we developed content recommendations that emphasized long-form storytelling and highlighting real people.
Loyola University New Orleans
Speculative Work
Researched the brand’s limits
Developed a campaign to address the problem
Integrated both digital and traditional advertising
Utilized strategy to support proposal
Video
Created, shot and edited packages
Crafted a compelling story